Stories script for an HOF professional's daily routine
Quick facts
- Format
- One day in 8 to 10 Stories
- Production
- Recording through the day, 10 minutes of editing
- Golden rule
- Show the professional and the method, never the patient
- Check
- Your professional board's and CONAR's rules
Showing your working day humanizes the professional. A patient who is about to entrust their face to someone wants to know who that person is, how they think and how they care. A day in Stories can answer that without showing a single patient: study, preparation, organization, welcoming and wrap-up.
The script below is a typical day, in ten screens. Adjust it to your pace and to your professional board's rules. For what can and cannot appear, see what you can publish, and for the general content context, Instagram for HOF.
What is the sequence for a day?
What should you show and what should you leave out?
| Show | Leave out |
|---|---|
| Tidy, empty room | Patient, even from behind |
| Study and continuing education | Medical record, schedule, screen with data |
| Team members with permission | Anyone without permission |
| Cleaning and setup | Product labels and brands |
| Reflection on your method | Promise of results |
| Hours and contact | Price and offers in the Story |
How do you stay consistent without burning out?
Choose one day a week or every two weeks for the "routine". You do not need to record all the time. Plan three or four fixed moments and leave the rest to spontaneity.
How do you connect the routine to bookings?
In the last Story, invite people to an assessment, with the official contact. The goal is not to sell on the same day, but to shorten the distance between the profile and the consultation. For the flow after contact, see the HOF appointment confirmation script. Patient data follows the LGPD.
If you want to show your planning method, use the Stories script on facial planning.
Frequently asked questions
Does showing your routine help attract patients?
It usually helps build familiarity and trust, because patients get to know the person who will treat them. It works when it is honest and without too much glamour.
Can I show my opening hours and schedule?
You can mention opening hours, but do not show a schedule with names. Patient data must not appear.
What if I see patients on the same day I record?
Record before and after appointments, never during. The patient is not the backdrop of your content.