Stories script on facial planning by area
Quick facts
- Format
- Sequence of 7 screens
- Concept
- The face is assessed by area and by thirds, not by 'flaws'
- Golden rule
- Explain the method without promising results
- Check
- Your professional board's and CONAR's rules
Explaining how you assess a face is one of the best pieces of content a clinic can make. It shows method, sets you apart from those who sell "packages" and prepares the patient for the real conversation. The starting point is simple: the face is assessed by area and by thirds, and the plan comes from that reading, not from a list of procedures.
The script below has seven screens and uses illustration, not a patient's face. For the reasoning by thirds, see facial assessment by thirds, and for the vocabulary, the glossary entries on the upper third, middle third and lower third.
What is the Stories sequence?
How do you explain each third in simple language?
| Third | Area | Idea for the Story |
|---|---|---|
| Upper | Forehead, glabella, temples | "This is where expression and the structure around the eyes come in." |
| Middle | Under-eye area, cheekbone, nasolabial fold | "Here we look at support and volume in the center of the face." |
| Lower | Lips, chin, jaw | "This is where contour, proportion and the chin line come in." |
Do not promise that treating one area solves another. The reading is of the whole face, and the decision belongs to the qualified professional, after assessment.
Can I show a simulation?
Yes, as long as it is clear that it is an illustrative simulation and not a result. Do not use a patient's face in marketing. A fictional person or artwork does the job. The general guidance is in what you can publish.
How do you go deeper after the Story?
Anyone who is interested will ask. Prepare a standard reply and a profile highlight called "How the assessment works". For the context of a specific area, read marking areas and volumes, and for the conversation at the consultation, presenting before and after at the consultation.
Frequently asked questions
Can I explain the assessment by thirds in Stories?
You can, in general and educational terms. Explaining the method helps patients understand that the plan is individual, not a package.
Can I use a procedure simulation in Stories?
Only as an illustration, making clear that it is a simulation and never as an actual result. Use a fictional person or artwork, not a patient.
Should I say which area I think a follower needs to treat?
No. Giving an opinion on someone's face without an assessment is inappropriate and can be seen as inducement. Invite them to an assessment.