Myths and facts Stories script for HOF with polls
Quick facts
- Format
- Sequence of polls with answers
- Screens
- 7 to 10
- Golden rule
- Explain without promising and without prescribing
- Check
- Your professional board's and CONAR's rules
The "myth or fact" format works in HOF because patients arrive with strong beliefs: "filler is addictive", "botox makes your face frozen", "once you start, you can never stop". Each one calls for an honest answer, neither alarmist nor salesy. The script below organizes ten screens, with a poll and an answer, and you swap the myths according to what your audience asks.
The tone is that of a colleague explaining, not of someone winning an argument. To adjust the text to the advertising rules, see what you can publish, and to reinforce the posting habit, Instagram for HOF.
What is the structure of each myth?
Each myth has two screens: the first with the poll (Myth or Fact), the second with a short answer of two to three lines. It ends with an invitation to ask at the assessment. You do not need more than that.
Suggested sequence of screens
What should you avoid in the answers?
| Avoid | Why |
|---|---|
| "Guaranteed", "no risk", "100%" | Prohibited promise |
| Data and percentages without a source | Invented data |
| Product brand names | Brand advertising is prohibited |
| Exact timeframes as a rule | Individual variation |
| Comparing with another professional | Unethical and risky |
| Prescribing doses or measures | Each case is individual |
How do you adapt it to your audience?
Look in your question boxes and in Direct to see which questions keep coming up, and turn them into myths. Avoid those that need a long explanation: they become a Reel or a pinned post. If the myth touches on safety, point to the conversation at the consultation, not to the internet.
For the next content in the series, use the questions and answers script on HOF. To understand the products mentioned, the glossary entries on hyaluronic acid and botulinum toxin help keep the answer accurate.
Frequently asked questions
Do myths and facts work for HOF?
They work well because the public has many questions and beliefs. The format generates interaction and lets you educate without selling, as long as the answers are careful.
Can I state a percentage or a study in the answers?
Do not invent data. If you cite a source, make it a real and verifiable one. When in doubt, use wording like 'usually' and 'in general'.
How do I handle a myth the patient strongly believes?
Answer respectfully, explain what is true and what is partly true, and invite them to talk at the assessment. Avoid ridicule.