Stories script: questions and answers about HOF

· 3 min read

Editorial illustration for a Stories script

Quick facts

Format
Sequence of 6 screens
Tool
Instagram question box
Golden rule
Answer in general terms and invite people to an assessment
Check
Your professional board's and CONAR's rules

The question box is the most honest way to find out what patients want to know. Instead of guessing the topic of the day, you ask, pick the best questions and answer them in six screens. The format is simple and shows that there is a real professional on the other side.

The rule: answer in general terms, never about an individual case, and invite people to an assessment when the answer depends on the patient. For the advertising rules, see what you can publish.

What is the sequence of screens?

Which questions usually come up?

Common question How to answer in general terms
"Does it hurt?" Sensitivity varies, and comfort measures are defined at the assessment.
"How long does it last?" It depends on the procedure and the person, and the professional explains at the consultation.
"Will it look natural?" The goal is harmony, and the plan respects the patient's identity.
"Is there a risk?" Every procedure has risks, and they are explained before any decision.
"How much does it cost?" It depends on the plan. Invite people to an assessment, without quoting prices in the Story.
"Do I need an assessment first?" Yes, the assessment comes before any injection.

What should you never answer in public?

How do you turn questions into lasting content?

The questions that come up most deserve a permanent highlight. Save the Stories in your profile highlights, organized by topic, and update them when something changes. Anyone who lands on your profile finds answers without having to ask.

To vary the format, alternate with the myths and facts script on HOF and the Stories script on facial planning. To think through your profile bio, see Instagram bio for HOF. Patient data follows the LGPD.

Frequently asked questions

Can I answer a personal clinical question in Stories?

Avoid it. Each case depends on an assessment, and a public answer about an individual case can become a prescription. Answer in general terms and invite the person to a consultation.

What do I do with a question that reveals the patient's health data?

Do not publish the question with identification, and either answer in general terms or invite the person to talk through the official channel. Health data calls for care under Brazil's LGPD (General Data Protection Law).

Do I have to answer every question?

No. Pick the ones that come up most and that you can answer without prescribing. The rest can go to your care channel.

Terms mentioned