Landing page for an HOF clinic: what it is and when to use it
Quick facts
- Definition
- A page with a single goal, such as booking an assessment, to which the visitor is sent.
- Difference from the website
- The website presents the whole clinic; the landing page focuses on one action.
- Where it is used
- In paid ads, social media links and specific campaigns.
- Rules
- Follow the professional council's and CONAR's rules, with no promise of results, and handle form data in line with the LGPD.
A landing page is a page built to lead the visitor to a single action: request contact, book an assessment or download a resource. It has little navigation, a direct headline and a button or form. Unlike the clinic's website, which presents everything, the landing page leaves only one path.
When does it make sense in HOF?
When there is a campaign with a defined goal, such as promoting the assessment consultation. It lets you measure how many people saw it and how many became leads, and calculate the cost per lead. It is a piece of the sales funnel, at the entry point.
What must it include?
Which rules apply?
Health advertising has limits in the professional councils' rules and in CONAR (Brazil's National Advertising Self-Regulation Council), and the form collects personal data, which brings in the LGPD. See what you can advertise (CFO and CONAR), paid ads for HOF within the rules and LGPD in clinic marketing.
Frequently asked questions
Do I need a landing page if I already have a website?
Not necessarily. A landing page helps when you run a campaign with a single goal and want to measure the result. For the clinic's general presence, the website already does the job.