Sales Funnel in an HOF Clinic: What It Is and How to Read It
Quick facts
- Definition
- A representation of the stages a person goes through, from first contact to becoming a returning patient.
- Usual stages
- Contact, assessment consultation, quote, procedure and follow-up.
- What it is for
- Showing at which stage interested people drop off and where it is worth acting first.
- Caution
- The funnel is a management tool: the patient is not treated as a number, and the clinical indication comes before the sale.
A sales funnel is the image of a line that narrows as it goes: many people enter at the start, and fewer reach the end. In an orofacial harmonization (HOF) clinic, the start is the first contact (a message, a call, a referral) and the end is the patient who has the procedure and comes back. The point of drawing the funnel is to see where people leave, so you can fix that stage and not spend effort in the wrong place.
What are the stages in HOF routine?
Which numbers should you track?
Between one stage and the next there is a conversion rate. The most watched is the acceptance rate, from quote to procedure. On the marketing side, you look at the cost per lead (CPL). On the financial side, the average ticket shows the value of each patient who closed.
Hypothetical example: if 20 people get in touch in a month and 8 come in for the consultation, the move from contact to consultation is 40%. If 4 of those 8 accept the quote, the next step is 50%. The number only has value when you compare it with your own history.
Frequently asked questions
What is a sales funnel in an aesthetic clinic?
It is the sequence of stages between first contact and the patient's follow-up. Counting how many people move from one stage to the next shows where the clinic loses interested people.