Average ticket in an HOF clinic: meaning and calculation

The average ticket is the average amount received per appointment or per patient in a period. It is one of the simplest management indicators and helps you understand whether the clinic's revenue grows because more patients came in or because each patient invested more.

How to calculate it?

The formula is straightforward:

Average ticket = revenue for the period ÷ number of appointments (or patients) in the period

It is worth choosing one basis and sticking to it: per appointment, per patient or per closed plan. Mixing bases distorts the month-to-month comparison.

Hypothetical example: in one month, the clinic billed R$ 24,000.00 across 20 appointments. The average ticket per appointment was R$ 1,200.00. If the following month has the same 20 appointments with R$ 27,000.00 billed, the average ticket rises to R$ 1,350.00.

What usually influences the average ticket?

• Complete plans, which treat the face as a whole rather than one isolated area.
• Clarity in presenting the plan and the quote, with the price per ml and per area.
• Frequent discounts, which lower the indicator.
• The audience profile and the clinic's positioning.

The ethical caution is not to turn the indicator into a sales target at any cost. Recommending only what the assessment justifies is what sustains trust and patient return. Pricing per ml and increasing plan acceptance cover the topic in practice.

In Harmy

The PDF quote calculates the total from the price per ml of each area, and the projection helps the patient visualize the complete plan before deciding.

Also called: average ticket size, average value per appointment.