Acceptance rate: what it is and how to measure it in HOF

The acceptance rate is the proportion of assessed patients who accept the proposed treatment plan. In other fields, the same indicator appears as the conversion rate. In an orofacial harmonization clinic, it shows how many assessment consultations actually turn into a procedure.

How is it calculated?

Acceptance rate = (plans accepted ÷ plans presented) × 100

Define beforehand what counts as "accepted": the whole plan, part of the plan or the first scheduled stage. Also define the period and do not mix different sources without noting it, because a referred patient and one who came from an ad tend to behave differently.

Hypothetical example: in one month, 25 plans were presented and 10 were accepted. The acceptance rate was (10 ÷ 25) × 100 = 40%. If 4 of those acceptances were only for the first stage, it is worth recording them separately, because this relates to the average ticket.

What usually influences the acceptance rate?

• Clarity of the explanation: the patient needs to understand what will be done and why.
• Visualization of the plan, with standardized photos and an illustrative simulation presented as a simulation, not a promise.
• A readable quote, with values per area.
• Time between the consultation and the follow-up contact.
• Aligned expectations: an acceptance won with promises turns into dissatisfaction later.

The guides how to increase plan acceptance and patient objections go deeper into the topic.

In Harmy

The projection, sharing with the simulation notice and the PDF quote were designed for the consultation in which the plan is presented. The history helps track who was assessed.

Also called: conversion rate, closing rate.