Lead in an HOF clinic: what it is and how to handle the contact
Quick facts
- Definition
- A person who showed interest and left contact details but has not yet become a patient.
- Sources
- Referral, social media, ads, website and direct message.
- Related metric
- Cost per lead (CPL): how much it cost to get each contact.
- Caution
- Lead data is personal data: use it only for the stated purpose and with a legal basis.
A lead is a person who showed interest in the clinic and left contact details, such as a name and WhatsApp number, but has not yet become a patient. It is the first stage of the sales funnel. The term comes from marketing, and in an HOF clinic it means, in practice, someone who asked a question, requested information or filled out a form.
Where do leads come from?
Each source has a different cost and quality. To compare them, use the CPL, cost per lead, and then the acceptance rate of each channel.
How do you handle a lead ethically?
A lead is not a patient, and the consultation is where the clinical indication is assessed. The first reply should inform, welcome and invite them to an assessment, without promising results and without giving a diagnosis by message. Lead data is personal data, and the LGPD calls for a clear purpose: what the person left in order to be contacted should not become a sales list without notice.
More ideas on how to proceed in post-consultation follow-up and WhatsApp Business for HOF clinics.
Frequently asked questions
What is a lead in a clinic?
It is someone who showed interest and left contact details, such as a name and WhatsApp number, but has not yet had the consultation or the procedure. It is the start of the sales funnel.