Google Review Request Message
A good reputation on Google helps people looking for a professional, but asking for reviews in healthcare takes more care than in other fields. A patient is not a store customer: the relationship involves confidentiality, and your professional board's rules restrict advertising. The request should be sincere, short, free of pressure, and not offered in exchange for any benefit.
The messages below are starting points. Review them against your professional board's rules.
Ready-to-use messages
What to avoid
| Avoid | Why |
|---|---|
| Offering a discount or gift | Undermines impartiality and may violate rules |
| Dictating the rating or the text | Steers the review |
| Posting before and after photos as a reply | Requires specific authorization and follows the professional board's rules |
| Replying and mentioning the procedure | Breaches patient confidentiality |
| Asking everyone with a mass automated message | Feels like pressure; assess case by case |
To set up your profile, see Google Business Profile for a facial harmonization clinic. To handle comments, read replying to Google reviews. To measure satisfaction privately, use the NPS survey template before asking for a public review.
Frequently asked questions
Can I ask my patients for a Google review?
In general you can ask, with care. Do not offer anything in exchange, do not steer the rating, and follow your professional board's advertising rules and the platform's rules. Confirm what applies to your profession.
Can I offer a discount for a review?
Avoid it. Trading a review for a benefit undermines its impartiality and may violate rules from your professional board and the platform.
Can I reply to a patient's review?
You can, with great care: do not confirm that the person is a patient or mention health information, so you do not breach confidentiality. Thank them in a generic way.
When is the best time to ask?
After the patient has gone through the care and the follow-up, without rushing. Many clinics ask after the return visit or the reassessment.