Minimum price per HOF procedure: price floor calculator
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What is the lowest price you can charge for a procedure without paying to work? The answer combines four things: what you spend on product, the value of your time, taxes and the card machine fee. The calculator builds that math and also shows the price with your desired margin.
Your data stays in your browser. The starting values are a hypothetical example.
What does each field mean?
| Field | What to enter |
|---|---|
| Product and disposables | All the material used in the procedure. |
| Procedure time | Minutes with the patient, including preparation and charting. |
| Clinical hour cost | Your clinic's cost per hour, calculated separately. |
| Taxes on the price | Percentage of taxes. |
| Card machine fee | Average percentage of fees. |
| Desired margin | The profit you want, as a percentage of the price. |
How is the calculation done?
- Direct cost = product + (minutes ÷ 60) × hourly cost.
- Floor = direct cost ÷ (1 minus taxes minus fee).
- Price with margin = direct cost ÷ (1 minus taxes minus fee minus margin).
- Profit = price with margin × desired margin.
Worked hypothetical example
Hypothetical example: R$ 700.00 of product, 60 minutes, a clinical hour of R$ 250.00, 12% taxes, a 3% fee and a 20% margin.
| Step | Calculation | Result |
|---|---|---|
| Direct cost | 700 + 1 × 250 | R$ 950.00 |
| Floor (zero profit) | 950 ÷ 0.85 | R$ 1,117.65 |
| Price with margin | 950 ÷ (0.85 minus 0.20) | R$ 1,461.54 |
| Profit | 1,461.54 × 20% | R$ 292.31 |
How do you use the result?
The hourly cost comes from the clinical hour value. The material comes from the material cost per appointment and the real cost per ml. To limit discounts, use the maximum discount. And to price by product volume, use the price per ml and margin calculator.
Frequently asked questions
How do you calculate the minimum price of a procedure?
Add product, disposables and the cost of clinical time, then divide by one minus the percentage of taxes and fees. The result is the floor, with zero profit.
Is the minimum price the price I should charge?
No. It is the floor, below which you lose money. The selling price must include the margin the clinic needs.
Why include the professional's time?
Because time is the clinic's scarcest resource. Without it in the cost, the price looks profitable but does not pay for the overhead.