Clinic price list adjustment calculator
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Costs creep up: product, fees, rent, staff. If the price list stands still, the margin shrinks without any alarm. The calculator shows what happens to profit when you raise the price by one percentage and the cost rises by another, and which price keeps profit steady in reais.
Your data stays in your browser. The starting values are a hypothetical example.
What does each field mean?
| Field | What to enter |
|---|---|
| Current price | The procedure's list price today. |
| Current direct cost | Product, disposables and clinical time. |
| Taxes and fees | Percentage of the price. |
| Price adjustment | The increase you are thinking of applying. |
| Expected cost increase | How much the cost has risen or is expected to rise. |
How is the calculation done?
- Profit per appointment = price × (1 minus taxes) minus cost.
- New price = price × (1 + adjustment).
- New cost = cost × (1 + cost increase).
- Price to keep profit in reais = (current profit + new cost) ÷ (1 minus taxes).
Worked hypothetical example
Hypothetical example: a price of R$ 2,000.00, a cost of R$ 800.00, 12% taxes, an 8% adjustment and a 10% cost increase.
| Step | Calculation | Result |
|---|---|---|
| Profit today | 2,000 × 0.88 minus 800 | R$ 960.00 |
| Margin today | 960 ÷ 2,000 | 48.0% |
| New price | 2,000 × 1.08 | R$ 2,160.00 |
| Profit after | 2,160 × 0.88 minus 880 | R$ 1,020.80 |
| Margin after | 1,020.80 ÷ 2,160 | 47.3% |
| Price to keep profit in reais | (960 + 880) ÷ 0.88 | R$ 2,090.91 |
Here the 8% adjustment keeps profit in reais and loses little percentage margin. If the cost rose 20%, the math would be quite different: try it.
How do you use the result?
Check the floor for each procedure in the minimum price and the price by volume in the price per ml and margin calculator. To understand the difference between markup and margin, see markup vs. margin. And to adjust packages after the increase, use the package price.
Frequently asked questions
When should a clinic adjust its price list?
When the cost of product, fees, rent or staff goes up and the margin falls. Adjusting once a year, with a mid-year review, avoids big jumps.
Does raising the price by the same percentage as the cost keep the margin?
It keeps the percentage margin, but not the profit in reais if taxes are a percentage of the price. The calculator shows both scenarios.
How do you communicate the adjustment to patients?
In advance, in an objective way, without excessive justifications, and respecting quotes already approved and still valid.