Procedure package price calculator for HOF
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Packages help the patient see the full plan and help the clinic sell more than once. The risk is giving an attractive discount and discovering the package leaves little margin. The calculator adds up three procedures, applies the discount and shows the safe limit.
Your data stays in your browser. The starting values are a hypothetical example.
What does each field mean?
| Field | What to enter |
|---|---|
| Procedures 1, 2 and 3: individual price | The price of each one, without discount. Leave zero for any that is not included. |
| Procedures 1, 2 and 3: direct cost | Product, disposables and time for each one. |
| Package discount | The percentage off the sum of the individual prices. |
| Taxes and fees | Percentage of the price. |
| Minimum margin you accept | The margin floor on the package price. |
How is the calculation done?
- Package price = sum of individual prices × (1 minus discount).
- Package margin = price × (1 minus taxes) minus sum of costs.
- Lowest price at the accepted margin = sum of costs ÷ (1 minus taxes minus minimum margin).
- Maximum discount = 1 minus (lowest price ÷ sum of individual prices).
Worked hypothetical example
Hypothetical example: individual prices of R$ 1,800.00, R$ 1,500.00 and R$ 900.00, costs of R$ 700.00, R$ 550.00 and R$ 300.00, a 10% discount, 12% taxes and a 25% minimum margin.
| Step | Calculation | Result |
|---|---|---|
| Sum of individual prices | 1,800 + 1,500 + 900 | R$ 4,200.00 |
| Package price | 4,200 × 0.90 | R$ 3,780.00 |
| Sum of costs | 700 + 550 + 300 | R$ 1,550.00 |
| Package margin | 3,780 × 0.88 minus 1,550 | R$ 1,776.40 |
| Margin on price | 1,776.40 ÷ 3,780 | 47.0% |
| Lowest acceptable price | 1,550 ÷ (1 minus 0.12 minus 0.25) | R$ 2,460.32 |
| Maximum discount | 1 minus 2,460.32 ÷ 4,200 | 41.4% |
How do you use the result?
Validate each procedure in the minimum price per procedure and the discount limit in the maximum discount without a loss. To see the effect of the full plan on your ticket, see the ticket increase simulator. To present the plan, read how to increase plan acceptance.
Frequently asked questions
How do you calculate the price of a procedure package?
Add up the individual prices, apply the discount and check whether, after taxes and costs, the package margin is still one you accept.
What discount can I give on a package?
One that keeps the package price above the minimum calculated from cost, taxes and the margin you accept.
Can a procedure package be advertised with a price?
In Brazil, your professional council and CONAR (the advertising self-regulation body) have rules on advertising aesthetic procedures. Check them before publishing prices.