Maximum Discount Without a Loss: Calculator for Clinics

Discounting is the decision that moves margin the most and the one most often made on the fly, with the patient sitting in front of you. Knowing the limit before the conversation changes the game: you negotiate with confidence and know when to say no. The calculator shows the lowest possible price and the largest discount that fits.

Your data stays in your browser. The starting values are a hypothetical example.

What does each field mean?

How is it calculated?

• Margin today = (price × (1 minus taxes and fee) minus cost) ÷ price.
• Minimum price = cost ÷ (1 minus taxes, fee and minimum margin).
• Maximum discount = 1 minus (minimum price ÷ list price).
• Break-even price = cost ÷ (1 minus taxes and fee).

Worked hypothetical example

Hypothetical example: a R$ 2,000.00 price, R$ 700.00 direct cost, 12% in taxes, a 3% fee and a 10% minimum margin.

A 53% discount is mathematically possible, but rarely a good deal: direct cost does not include your overhead, and the patient starts anchoring the price to the reduced amount.

How do I use the result?

For the cash discount, the cash discount vs. installments calculator shows the equivalent of the fees. For bundles, see the procedure bundle price. And the minimum price per procedure helps you recalculate the whole price list. More on price objections in patient objections.