Behind-the-scenes Stories script for an HOF clinic
Quick facts
- Format
- Sequence of 6 to 8 Stories
- Production time
- About 15 minutes with your phone
- Golden rule
- No patient, medical record or screen with data appears
- Check
- Your professional board's and CONAR's advertising rules
Behind-the-scenes content works because it answers the question patients silently ask: "what is it like inside?". Showing the tidy room, the sterilization, the setup of the space and the team is a way of conveying safety without involving any patient. The script below has a sequence of eight screens, which you can record in fifteen minutes before opening the schedule.
The rule that never changes: no patient appears, not from behind and not blurred, and no medical record, schedule or screen with data is visible. Advertising rules are in what you can publish, and content ideas are in clinic behind the scenes without exposing patients.
What is the Stories sequence?
What can I say on each screen?
| Screen | Suggested line or text |
|---|---|
| 1 | "I'll show you how we get ready before seeing patients." |
| 2 | "Everything is checked before each appointment." |
| 3 | "Cleaning between patients is part of care." |
| 4 | Simple poll, with the answers "Yes" or "I want to know more". |
| 5 | "This is the team that takes care of you." |
| 6 | "Before any procedure, we talk, assess and agree on the plan." |
| 7 | "Send your question here." |
| 8 | "Want to visit? Book an assessment." |
Avoid promises ("the best", "no risk", "guaranteed result") and offer terms with prices. Never show procedure supplies pointed at skin, or product labels.
How do you avoid the most common mistakes?
How do you measure whether the script worked?
Look at the poll responses and at the messages that arrive after screen 8. If questions about booking or about your method came in, the content did its job. Repeat the format every two weeks, changing the theme: setup, cleaning, reception, team routine.
If your goal is to move the content toward planning, see the Stories script on facial planning. Patient data follows the LGPD and informed consent, in consent and LGPD for photos.
Frequently asked questions
Can I show the procedure room in Stories?
You can show the room empty, tidy and with no patient data. Check your professional board's rules on advertising the facility and procedures.
Can I film the patient from behind or blurred?
It is not safe. Even without the face, a tattoo, clothing, voice and context can identify the person. Only publish a person with specific written authorization.
How often should I post behind-the-scenes content?
Once or twice a week is usually enough. The goal is to show method and care, not to fill the profile.