Post-procedure care Stories script for HOF
Quick facts
- Format
- Sequence of 6 screens
- Nature
- General information, not a prescription
- Golden rule
- Each patient follows the instructions given by their own professional
- Check
- Your professional board's and CONAR's rules
Post-procedure Stories have two benefits: they guide patients who have already been treated and show those who are deciding that the clinic cares after the injection too. The caution is not to turn the content into a prescription. What applies to one patient may not apply to another, and individual instructions are given at the consultation, in writing.
The script below is general, six screens long, with an informative tone and a fixed notice. For the full instructions you give the patient, see post-procedure instructions. For what can and cannot be published, read what you can publish.
What is the Stories sequence?
What should you say and what should you avoid?
| You can | Avoid |
|---|---|
| Say that swelling and bruising usually happen and pass | Promise that "nothing will happen" |
| Reinforce that instructions are individual | Recommend a specific medication or ointment |
| Remind people of the warning signs | Downplay severe pain or vision changes |
| Invite people to talk to the clinic | Ask for a patient photo over Direct |
| Talk about care in general terms | Quote exact timeframes as a rule |
How do you organize the content without prescribing?
How do you connect the content with real care?
Stories work best when they repeat what the patient already received in writing. That reinforces the instructions and reduces questions. Combine them with the follow-up after the injection in the 24-hour post-procedure contact script and the 7-day post-procedure message.
For content that explains bruising and swelling themselves, see the glossary entries on swelling (edema) and bruising (hematoma). Overall safety is covered in safety and complications.
Frequently asked questions
Can I share post-procedure tips in Stories?
You can talk about general care in informative language, with a clear notice that each patient follows their own professional's instructions. Avoid prescribing medications or individual measures.
Can I mention specific medications and creams?
Avoid it. Public content should not prescribe. Each instruction depends on the procedure and the patient, and should be given at the consultation.
Do I need to talk about warning signs?
Yes, it is the most important item. Say that severe pain, very pale or purplish skin, and changes in vision require immediate contact with the professional.