6-month maintenance invitation message
Many patients do not come back, not because they are dissatisfied, but because they forget. Life gets busy, the return date passes and nobody remembers. A maintenance invitation, sent at the right time and in a caring tone, is a service to the patient, not a sales attempt.
The key is the tone: invite them for a reassessment, not for a new injection. Whether a touch-up is needed is decided by the clinical assessment.
Ready-made messages
How to set the return interval?
| Factor | Influence |
|---|---|
| Type of procedure | Hyaluronic acid and toxin last for different lengths of time |
| Area treated | Areas with more movement tend to call for an earlier return |
| Metabolism and habits | Vary from person to person |
| Response to treatment | Observed at reassessments |
| Patient's goal | Determines whether it is maintenance or a change of plan |
Arrange the return at the consultation, not afterward. And use the app to record how things turned out: Harmy keeps the history per patient, and the photo of the actual result can be compared with the projection made beforehand.
For strategy, see return visits and loyalty and reactivating inactive patients. At the consultation, consent forms should be renewed when there is a new procedure: informed consent. For the initial follow-up, the 7-day message.
Frequently asked questions
When should I invite the patient for maintenance?
When the agreed interval is approaching, which varies with the procedure and the person. Many protocols speak in months, and the professional sets the timing in each case. Arrange the return visit at the consultation itself.
Is the maintenance invitation advertising?
It is communication with someone who is already a patient, tied to treatment follow-up. Even so, avoid offers, prices and promises, and follow your professional council's rules in Brazil.
Does every patient need maintenance every six months?
No. The interval depends on the procedure, the product, the area and metabolism. Six months is an example; adjust it to your protocol.
Can I send the same message to everyone?
Adjust the name and add a line about each person's case. An identical message to everyone sounds automated and loses its effect.