Average ticket and monthly goal calculator for your clinic
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A revenue goal only helps when it becomes something that fits in the schedule: how many procedures, how many assessments, how many per day. This calculator makes that translation. First it calculates your average ticket from last month. Then it splits the goal into procedures and, using your closing rate, into assessments.
The concept of average ticket and ways to move it are in the article on average ticket in HOF. Here it is just the math. The starting values are a hypothetical example. Nothing you type leaves your device.
What does each field mean?
| Field | What to enter |
|---|---|
| Last month's revenue | The total received for appointments, excluding resale product sales, if any. |
| Paid appointments last month | Only those that generated revenue. Free follow-ups are left out. |
| Monthly revenue goal | The amount you want to reach. |
| Assessments that become a procedure | Your acceptance rate, measured in the schedule. |
| Working days in the month | Days the clinic actually sees patients. |
What is the formula?
- Average ticket = revenue ÷ paid appointments.
- Procedures for the goal = goal ÷ average ticket, rounded up.
- Assessments needed = procedures ÷ closing rate, rounded up.
- Per day = procedures and assessments ÷ working days.
Worked hypothetical example
Hypothetical example: revenue of R$ 40,000.00 from 22 paid appointments last month, a goal of R$ 60,000.00, a 40% closing rate and 18 working days.
| Result | Calculation | Value |
|---|---|---|
| Current average ticket | 40,000 ÷ 22 | R$ 1,818.18 |
| Procedures for the goal | 60,000 ÷ 1,818.18 = 33 | 33 |
| Assessments needed | 33 ÷ 40% = 82.5 | 83 |
| Assessments per day | 83 ÷ 18 | 4.6 |
| Procedures per day | 33 ÷ 18 | 1.8 |
In this example, the goal requires 50% more procedures and 83 assessments. If the schedule cannot hold five assessments a day, the goal will not be met with volume alone.
How do you reach the goal without just increasing volume?
- Ticket: complete plans, well explained, tend to have a higher ticket than single procedures, without pressure. See phased plan.
- Closing: a well-run assessment and a clear quote help the patient decide. See how to increase plan acceptance and post-consultation follow-up.
- Return visits: a returning patient does not need a new assessment. The patient LTV calculator shows how much that return is worth.
- No-shows: lost slots reduce capacity. The no-show cost calculator measures the effect.
Does the goal make sense?
Before looking up, look down: the goal must be higher than the break-even point. Calculate yours in the break-even calculator. A reference on income in the field is in how much people who work in HOF earn.
What are the limits of the calculation?
- Last month's average ticket may not represent the next. Use a three-month average if there is a lot of variation.
- It assumes the closing rate does not change with volume. In practice, more assessments from ads may close less than those from referrals.
- It does not account for no-shows, seasonality or the schedule's real capacity.
- It is a revenue calculation, not a profit one. For profit, subtract variable costs, taxes and fixed costs.
Frequently asked questions
How do you calculate the clinic's average ticket?
Divide the revenue for a period by the number of paid appointments in the same period. Free follow-ups and unbilled assessments are not counted.
How do you set the revenue goal for an aesthetics clinic?
Start from the break-even point, add the profit you want and check whether the number of procedures and assessments that goal requires fits in your schedule.
How many assessments do I need to do to hit the goal?
Divide the number of procedures the goal requires by your closing rate. With 33 procedures and a 40% closing rate, that is 83 assessments in the month.