Monthly Patient Target Calculator for Aesthetic Clinics
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A target of R$ 60,000.00 does not help on a Monday morning. What helps is knowing how many appointments it requires, how many slots to book and how many new patients need to arrive. The calculator makes that translation.
Your data stays in your browser. The starting values are a hypothetical example.
What does each field mean?
| Field | What to enter |
|---|---|
| Revenue target for the month | The amount you want to bill. |
| Average ticket per appointment | Revenue divided by paid appointments, from your history. |
| No-shows and cancellations without replacement | Percentage of booked patients who do not turn up. |
| Share of appointments from new patients | Percentage that comes from people who have never been treated. |
| Treatment days in the month | Working days in your schedule. |
How is it calculated?
- Paid appointments = target ÷ ticket, rounded up.
- Slots to book = appointments ÷ (1 minus no-shows), rounded up.
- Bookings per day = slots ÷ days.
- New patients = appointments × share of new patients, rounded up.
Worked hypothetical example
Hypothetical example: a R$ 60,000.00 target, a ticket of R$ 1,800.00, 10% no-shows, 40% new patients and 20 days.
| Step | Calculation | Result |
|---|---|---|
| Paid appointments | 60,000 ÷ 1,800 = 33.3 | 34 |
| Slots to book | 34 ÷ 0.90 = 37.8 | 38 |
| Per day | 38 ÷ 20 | 1.9 |
| New patients | 34 × 40% = 13.6 | 14 |
| Returning patients | 34 minus 14 | 20 |
Why separate new and returning patients?
A new patient requires acquisition, assessment and trust; a returning patient already knows your work and usually closes with less effort. When the target depends too heavily on new patients, it becomes hostage to ads and referrals. Raising the returning share, with follow-up and maintenance at the practitioner's discretion, makes the target more predictable. Use the percentage field to test scenarios and see how many new patients the target really requires.
How do I use the result?
Compare the slots to book with the schedule capacity: if the target asks for more than fits, it is time to raise the ticket, not the volume. Break the month into weeks with the weekly target and track the occupancy rate. To cut no-shows, see the cost of no-shows.
Frequently asked questions
How do I turn a revenue target into a number of patients?
Divide the target by the average ticket to get paid appointments and, for the schedule, divide again by one minus the no-show percentage.
Why book more than the appointment target?
Because some of those booked will no-show or cancel. Without a buffer, the target stays on paper.
How many new patients do I need per month?
It depends on how much of your revenue comes from returning patients. Enter the percentage of appointments from new patients and the calculator estimates it.