How many projections pay for the app: return calculator
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A facial harmonization simulation app is useful in the consultation if it helps the patient understand the plan. Like any clinic cost, it also has to fit in the budget. This calculator shows how much the month's projections cost in Harmy and how many closed procedures pay for that amount, using your ticket, your margin and your acceptance rate.
The values shown when you open the page are a hypothetical example. The only fixed number is the price of a projection. Nothing you type leaves your device.
What does each field mean?
| Field | What to enter |
|---|---|
| Projections in the month | How many simulations you plan to run, usually one per patient assessed. |
| Average ticket per procedure | Revenue divided by paid procedures. |
| Contribution margin | What is left of the ticket after product, supplies, taxes and fees. |
| Your plan acceptance rate | The percentage of assessments that become a procedure, measured in your own schedule. |
The acceptance rate is yours. The calculator does not assume that the simulation raises conversion, because that depends on each clinic and there is no honest generic number to put here. See the concept in acceptance rate.
What is the formula?
- Projection cost = projections × R$ 3.99.
- Margin per procedure = ticket × contribution margin.
- Procedures that pay for the projections = projection cost ÷ margin per procedure, rounded up.
- Share of 1 procedure = projection cost ÷ margin per procedure, as a percentage.
- Margin at your acceptance rate = projections × acceptance rate × margin per procedure minus projection cost.
Worked hypothetical example
Hypothetical example: 20 projections in the month, an average ticket of R$ 2,000.00, a 40% contribution margin and a 30% acceptance rate.
| Result | Calculation | Value |
|---|---|---|
| Projection cost | 20 × 3.99 | R$ 79.80 |
| Margin per procedure | 2,000 × 40% | R$ 800.00 |
| Procedures that pay for it | 79.80 ÷ 800 | 1 |
| Share of 1 procedure | 79.80 ÷ 800 | 10% |
| Margin at your acceptance rate | 20 × 30% × 800 minus 79.80 | R$ 4,720.20 |
In this example, one tenth of the margin of a single procedure covers the month's 20 projections. The last row is not a gain caused by the app: it is the margin of the plans closed at your current rate, already net of the cost of the simulations.
Why is the cost per projection?
Harmy has no monthly fee: each projection costs R$ 3.99, and a new account gets one welcome projection. This makes the cost follow usage. In a month with an empty schedule, the cost drops too. Details on balance and top-ups are in credits and top-ups.
How does the simulation fit into the consultation?
The projection is an illustrative simulation, not a promise of results. It helps the patient visualize the plan and ask questions, which tends to make the conversation more concrete. How to present it without creating the wrong expectation is covered in presenting before and after in the consultation and in how to increase plan acceptance.
What are the limits of the calculation?
- It uses an average margin. If the typical plan of patients who get a simulation is larger or smaller than the average ticket, use that group's ticket.
- It does not include the time of the simulation in the consultation. For that, use the evaluation consultation cost calculator.
- It does not assume conversion or ticket increases. Any effect must be measured in your own schedule.
Frequently asked questions
How much does it cost to simulate facial harmonization in Harmy?
Each projection costs R$ 3.99, with no monthly fee. A new account gets one welcome projection, and top-ups are made through the phone's app store or the website.
Does a facial harmonization simulation app pay for itself?
It depends on your ticket, your margin and your acceptance rate. The calculator shows how many closed procedures cover the cost of the month's projections, without assuming any increase in conversion.
Does the simulation guarantee the patient will sign on?
No. The projection is an illustrative simulation that supports the conversation about the plan. The patient decides, and the actual result depends on the assessment and the procedure.